WPP and Google expanded their collaboration to propagate AI and cloud technologies while generating crucial skills to revolutionize marketing dynamics.
The development aims to restructure how businesses perceive unified media, production, commerce, and experience. This soothes real-time personalization for countless users, exceeding traditional statistics of driving development.
WPP is committing USD 400M to Google as a part of the extended collaboration. The announcement was made in Mountain View during a meeting between WPP CEO Cindy Rose, Google Cloud CEO Thomas Kurian, and senior leadership from both companies.
The investment will support WPP’s market-leading efforts to embed AI into its services and further develop capabilities through WPP Open, the company’s AI-powered marketing platform.
“I’m incredibly excited about how our new and evolved partnership with Google will redefine what’s possible for our clients,”
said Cindy Rose, CEO of WPP.
“By delivering bespoke AI solutions and enabling hyper-relevant campaigns with unprecedented scale and speed, we’re accelerating innovation across every facet of marketing to drive unparalleled growth and impact.”
“Our expanded partnership with WPP is built on a shared vision to harness the power of generative and agentic AI to transform business outcomes,”
said Thomas Kurian, CEO, Google Cloud.
“By enabling WPP to innovate on our AI-optimized technology stack, we are helping to create the future of marketing technology for brands today.”
“As an important partner to Google Marketing, WPP has been working closely with us on a number of AI tools and innovations built with Gemini — all focused on driving brand love and real business growth through truly helpful experiences that resonate with our billions of users around the world. I’m excited to continue exploring what marketing and storytelling looks like in this new era, together,”
said Lorraine Twohill, SVP, Global Marketing, Google.