Exponent Financial, Inc. has entered into a senior secured revolving credit agreement with Jovian Capital Management, giving the company access to up to $20 million in capital.
Earlier, Exponent had set up credit facilities mainly to support its business credit card offerings for franchise operators. With this expanded funding, the company plans to launch and grow fixed-rate small business loans designed specifically for multi-unit franchise owners nationwide.
Exponent Financial operates as a technology-driven lender and financial management platform. It serves franchise operators and independent brands by offering charge cards, commercial loans, and AI-powered CFO tools that simplify financial management and support business growth.
The company was founded and initially funded by Era, a New York-based investment firm that backs companies across multiple growth stages. Jovian Capital Management, the new lender, is a privately held investment advisory firm focused on private credit and special-situation investments, particularly in lower middle-market businesses and early-stage fintech companies.
“Franchise operators manage complex, multi-unit businesses across diverse brands. They see real value in being underwritten and supported at the entity level with a full understanding of their operations,”
said Sohel Roopani, Chief Executive Officer of Exponent Financial.
“This facility enhances our ability to responsibly scale our lending portfolio and expand our reach across the national franchise ecosystem. Jovian has been a thoughtful partner, and we look forward to continuing to build together.”