Tata Consultancy Services (TCS), dealing in IT services, consulting, and business solutions, has acquired full ownership of ListEngage, a top-tier Salesforce Summit Partner.
ListEngage is a comprehensive Salesforce solutions provider, specializing in Marketing Cloud, CRM, Data Cloud, Agentforce, and AI advisory services for enterprises. This strategic acquisition enhances TCS’s Salesforce expertise, expanding its capabilities across the entire Salesforce marketing ecosystem.
Through this acquisition, TCS will onboard over 100 seasoned professionals with more than 400 Salesforce certifications into its Enterprise Solutions unit in the U.S. The move reinforces TCS’s renewed focus on inorganic growth and aligns with its strategic priorities in key areas such as AI, Cloud, Cybersecurity, Digital Engineering, and Enterprise Solutions.
Aarthi Subramanian, Chief Operating Officer, Tata Consultancy Services, said,
“This US-based acquisition is an important step in scaling our Salesforce capabilities globally. ListEngage’s AI advisory services, Marketing Cloud capabilities and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises. This acquisition will further deepen the strategic partnership that TCS has with Salesforce. We welcome ListEngage’s talented team to TCS.”
Altaf Shaikh, CEO, ListEngage, said,
“This is more than an acquisition – it’s a growth platform. By joining forces with TCS, we’re combining ListEngage’s deep Salesforce expertise and proven client success with TCS’ scale, global reach, and cross-industry depth. Together, we will set a new benchmark for how enterprises unlock the full value of Salesforce, powered by data, AI, and cloud innovation. I’m particularly excited about the AI opportunities ahead. Both TCS and ListEngage are leading the way in applied AI, and this partnership allows us to bring the next generation of intelligent, personalized, and outcome-driven solutions to the Salesforce ecosystem at a global scale.”
Based in Framingham, Massachusetts, ListEngage is a member of the Salesforce Partner Advisory Boards for Agentforce, Marketing Cloud, and Data Cloud, its strong partnership with Salesforce and close collaboration with its product teams.
Established in 2003, the company has earned a solid reputation for enabling highly personalized marketing experiences across the full customer lifecycle.